ABSTRACT
This study aimed to Analyze the Perceiving the Influence of Mobile Internet on Advertising to Business Management Student in Fast Food Chain Industry. The respondents of the study were 72 Business Management Students of Dr. Francisco L. Calingasan Memorial Colleges Foundation Inc. Frequency counts/ Percentage, Weighted Mean and Standard Deviation, F-Test and T-Test and Pearson r were used in the data analysis. The findings revealed the Influence of Mobile Internet on Advertising to Business Management Student in Fast Food Chain Industry includes Advertisements, Endorsements, and Product Placements. A Marketing Plan must be drawn based on the findings of the study.
Keywords: Influence of Mobile Internet on Advertising to Business Management Student in Fast Food Chain Industry, Advertisements, Endorsements, and Product Placements