ABSTRACT
The study determined the Gen Z learners’ media consumption and its relationship to their academic achievement at Miagao Central Elementary School in the District of Miagao East. The level of media consumption of Gen Z learners as a whole and as classified according to variables was moderately consumed. There was no significant difference in the level of media consumption of Gen Z learners when classified according to access to technology and type of gadget used and when classified according to duration of exposure, there was a significant difference in the level of media consumption of Gen Z learners. The level of academic achievement of Gen Z learners as a whole and as classified according to variables was very satisfactory. There was a significant difference in the level of academic achievement of Gen Z learners when classified according to access to technology and duration of exposure, but when classified according to type of gadget used there was no significant difference in the level of academic achievement. There was a significant relationship between level of Gen Z learners media consumption and their level of academic achievement.
Keywords: Generation Z Learners, Media Consumption, Relationship, Academic Achievement
INTRODUCTION
Learners of the Gen Z have an exceptional ability to adapt to the many technology developments and shifts. Because of their participation in social media, they have the ability to shift the way people think with only the touch of a button when they post anything or when they upload a video. They like materials that are both participatory and relevant to their culture, and they consume it across a range of channels. Regardless of the labels and terms that have been assigned to members of Generation Z, this group is presently settling into the educational system.
Gen Z was also known for their individuality and desire to express themselves. They are more accepting of diversity and embrace their unique identities, rather than trying to conform to societal norms as well as their willingness to challenge authority and traditional systems since they were raised in an environment that was highly sophisticated in terms of both the media and technology, which resulted in their being an internet-savvy nation that was significantly more skilled than their ancestors had been.
Gen Z learners have a mode of communication and education that is even more related to technology than that of their millennial predecessors. According to Rosen (2011), Generation Z students view their phones in the same way as portable computers. It is essential for educators and employers who will be continuing the education of this generation to have an understanding of their preferred method of learning.
When it comes to teaching Generation Z or any other student, the major focus should be how well the students are learning the content. It is difficult to determine whether students are captivated by the subject matter of a course or a recent text while they are preoccupied with technological devices such as computers, iPods, or phones. According to Cameron and Pagnattaro (2017), it may be beneficial for members of Generation Z to have the skill of being able to take notes quickly. They make observations about reality, the environment, and the surroundings they live in; they express their thoughts and attitudes using twitter, blogs, and internet forums; they shared photos and films in Pinterest, YouTube, Instagram, Snapchat.
Hardey (2011) shared, Generation Z learners not only consume the information of the Internet but also contribute to its production and exercise editorial control over it. This generation of young learners is just empathetic and imaginative as any generation that has come before them, it portrait that they are ultimately an optimistic one, emphasized to thrive in this digital world.
Based on these premises, the problem of the study was to ascertain the engagement of the media consumption activities relationship to learners’ academic achievement in Miagao Central Elementary School furthermore, the researcher noted an increase in use of mobile devices by Generation Z learners, with applications, facilities and software that allow them to connect to the internet and various social media platforms, websites and so forth. The desired to keep up with the trends as well as the use of slangs by them even when conversing professionally with peers and seniors.
The general purpose in conducting the study was to contribute further to the other generations understanding the need to adapt on Generation Z learners in the District of Miagao East the relevance to address the issue on the learners’ media consumption on their academic achievement. The researcher was interested to build awareness that had become one of the contributing factors dealing the media consumption habits of Generation Z learners in identifying on what went missing in order to close the gap.
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