ABSTRACT
Tourism services are any service offered to tourists that are linked with accommodation, food, transportation, events, tour guiding and any activities offered mainly to tourists. This study aimed to determine the strategic response to Covid-19 pandemic of tourism services in the municipality of Daraga, Albay. Along with this is classifying the selected tourism services into food, accommodation, events and activities, followed by identifying the challenges encountered by the tourism services on their service and operations, economic resources and human resource. This study used qualitative research design and provide the respondents with interview questions for gathering the data needed. The findings in this research revealed that the selected seven tourism services in Daraga which are the respondents of this study, experienced identical challenges brought by the pandemic. The challenges include the loss of customer and income, closure of the establishments, decrease in number of employees that cause by either lack of financial support or mental and emotional stress and the shutdown of the operations. In addition, this study's conclusion shows that the strategic response each tourism service implemented are almost same to the others despite of their differences in service offered before and during the pandemic.
Keywords: Strategic Response, COVID19 Pandemic, Tourism Services, Economic Resources, Human Resource
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